Six months ago, my 2-door sedan and I merged onto I-5 South and never looked back.

Now that it’s six months down the road (har), I thought it would be a good time for some reflection:

6 Secrets of San Francisco from aziari on Vimeo.

I had never heard of Code Rush before, but as Andy Baio over at Waxy explains, it’s a 2000 documentary that follows Silicon Valley programmers at Netscape during the onset of Mozilla, Netscape’s open source venture. The video is also now available on Creative Commons.

I love the comparison of coders to Freemasons and street gangs!

Sometimes, non-tech companies find themselves the source of geek obsession. In San Francisco, one of these companies is Samovar Tea Lounge.

The question is: how to embrace it?

In the case of Samovar, they put a personal appeal to the tech community in their actual menu, called “Tea and Technology.”  It’s a simple gesture but one that communicates Samovar’s technology philosophy and also how fans can extend their Samovar experience outside of the cafe through digital mediums, such as their e-newsletter, Twitter and videos on their site.

It’s amazingly smart and a good example of a company that is really tuning into who its customers are beside the obvious (in this case, tea enthusiasts).

Check out the video, which also includes an ode to summer at the end that I made for all of my wonderful viewers.

Tea and Technology from aziari on Vimeo.

Know any other non-tech companies that are using some innovative methods to connect with their tech-y customer base? Please share!