The name Tara Hunt might not ring a bell, but for those of us on Twitter, the handle @missrogue surely does.

Tara is a marketer, blogger, speaker, social media maven and someone who has done a damn fine job marketing herself.  A few of her accomplishments:

• Co-founded Citizen Agency, a virtual marketing consultancy specializing in community-centric strategies
• Co-founded Citizen Space, a popular co-working space in San Francisco
• Has more than 35 speaking engagements under her belt, including SXSW Interactive, Web 2.0 Expo and Gnomedex
• Currently the 14th most popular Twitterer in San Francisco, and 319th overall
• Penned The Whuffie Factor, a book about using social media tools in a corporate marketing setting – out April 21, 2009

It’s the latter accomplishment that I spoke to Tara about earlier this month at NetSquared, an initiative of TechSoup that aims to promote using the Web for social change.

My aim of the interview: Understand (and help you understand!) what the heck whuffie is and why we should care:

@missrogue on Makin’ Whuffie from aziari on Vimeo.

I think Tara’s parting advice is so important – be human.

Be human, you ask? Yeah, how can I not? But personally, I’ve found it challenging to “be real” using social tools within a corporate environment. It takes practice.

Do you agree with Tara? What do you think is the worst mistake someone can make using social tools within marketing?